Today the store streams other people's songs, pays per store for the service and then pays again to STIM and SAMI, the Swedish collecting societies. We produce a library for you instead: music made for your stores, in your tempo and mood, with no fee per play. You get the tracks, the playlists and a player that runs on what you already have.
The problem
The music service, STIM and SAMI. A 200 square metre store typically pays SEK 12,000 to 25,000 a year to play music. A chain with twenty stores pays six figures, every year, for songs that aren't theirs.
The problem
The reviews of the big services all say the same thing: "30 playlists with the same songs", only half the tracks survive the import, and staff hear the same chorus three times per shift.
The problem
Spotify itself says the account is for personal use only, not in stores, salons or restaurants. Many small stores use it anyway. It's the store that carries the risk when it's noticed.
How we work
We produce the music with AI tools that we direct: tempo, mood, instruments, length and loudness. You listen and choose. What plays in your stores exists nowhere else.
A visit or a video call: what plays today, how customers move, when it's busy and when it's empty, and what staff can stand for eight hours a day. That decides tempo, mood and how much vocals there should be.
Every track is produced from a brief we write, chosen from several versions, mastered to the same loudness and given a fade in and out. No samples, no known songs, no lyrics that distract. We produce the library, you listen in the store, then you decide.
Morning, daytime, late afternoon, Saturday. Christmas, summer and sale as libraries of their own. The player switches list with your opening hours, nobody has to press anything.
An address in the browser on the store's computer or tablet, connected to the speakers you already have, or a small player for a few hundred kronor. Tracks are cached locally so the music keeps playing if the network drops.
The library grows so it never gets tiresome: sixty tracks at the start, over a hundred after a year. Tracks the staff are tired of get swapped, that's one line in an email.
Every track has a production sheet: tool, date, brief, no affiliated author. So you can show how the music was made if anyone asks.
STIM and SAMI
What applies
The Swedish Copyright Act gives the producer of a sound recording the rights to it (section 46), with no requirement for a human performer, and Google claims no rights to what is produced with Lyria. The remuneration when a recording is played in public (section 47) belongs to the producer and the performing artists. There are no performing artists on our tracks, and we license the producer's right directly to you in the contract. STIM charges for works with a human author, and states itself that AI-generated music is not protected by copyright.
It is the same model as directly licensed music from Epidemic Sound, which Royal Streaming and Swedebeat sell to Swedish stores today: no separate agreements with STIM or SAMI.
What we do to make it hold
Sources: the Swedish Copyright Act sections 45 to 47, the WIPO Performances and Phonograms Treaty (article 2: the producer is whoever takes the initiative and responsibility for the fixation, including of "representations of sounds"), STIM's page on AI and copyright, STIM's and SAMI's 2026 price lists, IFPI's FAQ, Royal Streaming's page on STIM and SAMI, the Gemini API terms (Google claims no ownership of output and does not train on it on the paid tier), the Swedish Minister for Justice's answer to written question 2025/26:283. All read in September 2026.
Staff at a bed chain with 21 stores are listening to seven tracks we produced: morning, daytime, late afternoon, calm, weekend and two with vocals. The chain currently pays for streamed music in every store. The question they asked: is this good enough for the store? The answer decides whether the library gets built.
How it sounds
Store music should carry the room, not take it over. The right tempo in the morning when it's quiet, a bit more energy on Saturday, never a chorus that gets stuck in the head of the person working. You decide how much vocals, which instruments and how it should feel. We produce until it fits.
The music should be chosen for the customer, not by whoever is working. When the Swedish Retail Institute let staff in eight Filippa K stores pick the music themselves for 56 weeks, sales fell by six percent. Staff chose a faster tempo that didn't fit the brand. Source: hfi.se, December 2019.
Compare it with what you pay today for the service, STIM and SAMI. We produce the library, you listen in the store for a week, then you decide. If you don't like it, it costs nothing.