SOVA had its sales method in one presentation and its coaching material in another. We rebuilt all of it into a platform where the training, the bed guide and the sales support belong together, can be run on a screen, read on a phone and updated in minutes.
The starting point
The sales method existed. The coaching material existed. But they sat in files few opened after the training day, the figures in them went stale, and a new salesperson learned the floor by shadowing. What the material said and what sova.se said didn't always match.
The brief: turn the material into something that lives. The same words as the method, the same prices as the website, and a format that works both when a store manager runs the training and when a salesperson checks their phone between two customers.
What we built
Everything builds on what SOVA already had. We didn't invent a single figure: every price, guarantee and review comes from their own sources, dated.
01 · The training
Five chapters that work as a presentation in the browser: every click takes the next step, with presenter view, speaker notes and a timer. After every chapter a quiz the room answers.
02 · Coaching
The coaching material as its own training: what must be said when the salesperson leaves the customer and fetches a colleague, step by step to the close.
03 · The bed guide
The customer answers eight questions in the method's order. The answers are matched against the whole range from sova.se, with price per size and real customer reviews.
04 · Sales support
The salesperson enters the needs profile and what the customer thought of each bed tried. The sales support suggests the next bed in the lap and prints the needs card.
05 · The coaching card
What must be in place at each coaching point, prefilled from the sales support. The summary is read to the colleague, the form can be printed.
06 and 07 · The overview and the files
A start page behind a login where every part lives, plus PowerPoint and PDF for anyone who wants to run the training without a browser.
What it gave
The training runs on a screen in the staff room, the bed guide stands on a tablet in the store, and when a price changes on sova.se the import is rerun with one command.
"This is incredibly good and will save us a huge amount of time. This is being rolled out across the whole organisation right away."
Next with SOVA
The same chain currently pays for streamed store music in every store. We produced seven tracks of our own, made for the store and with no fee per store, which staff are listening to right now. And in one of the stores a rolling four-week schedule runs that we built around the store's own rules for opening, closing and hour targets.
That's how we like to work: start with what makes the biggest difference, and add the next part when the first one sits.
Send it to us. Within a week it is finished and ready to review, with your material and your prices. Then you decide.