Case · A nationwide bed retailer

Training, customer support and daily store tasks in one place.

The retailer brings the knowledge. We have turned it into one staff room: training to learn the foundations, interactive sales practice to try them out and guides to use with customers. We have also built induction, store music, communication cards, and scheduling and outlet demos.

Built and published for review and testing. The scheduling and outlet tools in the portal are demos.

The starting point

Learn, practise and use. With the retailer's own knowledge.

The retailer's sales method, coaching material, product sheets, certification test and induction checklist were spread across files. The range and prices were on the retailer's website.

A sales colleague reads about customer conversations, tries out choices in a simulator and practises with a colleague. In the customer conversation, the guide helps find options from the retailer's range, while the coaching card supports the colleague who joins in. Training, practice and support are connected.

Sources
The retailer's presentations, product sheets, test, training schedule, induction checklist and product data
Built
Training, practice, induction, guides and support in customer conversations, in the retailer's own brand
Also for the store
Music, communication cards, and scheduling and outlet demos
Formats
Web and a reading view for phones. PDF and PowerPoint for parts of the material.
Shown
In a meeting. The retailer's internal material and sales method are not published here.

A bespoke build with its own scope.Personalrummet starts with up to ten training modules. Product guides, induction programmes and sales support are quoted separately at a fixed price after a review. Music and scheduling are add-ons.

Learn and practise

From the first day to practising customer conversations.

Learn the foundations in three courses

Sales method, coaching and product knowledge in chapters with knowledge checks and explanations. The presentations have a presenter view, speaker notes and a reading view for phones, for group sessions and individual revision.

Practise customer conversations over five weeks

The retailer's training schedule has become an interactive map of the store. Each week includes theory, a simulator, paired exercises with cards, timing and feedback, and a weekly test. A final test completes the programme. Built and tested ahead of the retailer's review.

Test the knowledge and review the answers

98 active questions in 13 parts from the retailer's own test. Staff get marking, can review their answers and print a diploma if they pass. Results are saved on the device.

Induction for sales staff and store managers

The first six months for sales staff are divided into six stages with 28 tasks to tick off. Store managers have a separate plan and a searchable checklist with 141 items across 19 areas, with PDF material for planning and follow-up.

Scope of the build

5weeks in the interactive sales practice programme
98active questions in the certification
154beds from 9 brands in the product guide
141items in the induction checklist

The numbers describe what we built. They are not measured results for usage, knowledge or sales.

Use it with customers

From the exercise to the next customer.

Bed guide and pillow guide

The bed guide uses the customer's needs and budget to suggest beds from the retailer's range. The pillow guide asks five questions and gives a recommendation with an explanation and alternatives to try. Product prices are checked against the retailer's own product data.

Sales support and a coaching card

Staff can record the customer's needs, note their feedback on each bed and get a suggestion for the next one to try. A printable needs summary and a coaching card help when another colleague joins the conversation.

Induction ticks, test results and customer needs in the sales support tool are saved locally on the device. They do not sync across devices or provide a central manager view.

The rest of the working day

Music, schedules and contact after the purchase.

Store music to try

A player with 46 instrumental tracks in three profiles: the store, calm advice and more energy. Summer and Christmas tracks can be mixed in. Built so the retailer can listen and assess the atmosphere in the store.

A base schedule and a scheduling demo

A specific rolling four-week schedule has been built for one store, with hour totals and printing. The portal also has a demo for two, three or four weeks, where staffing, opening hours and rules produce a proposed schedule and alternatives when the requirements conflict.

15 cards for customers and colleagues

Cards in the retailer's brand for occasions such as trying beds, delivery, follow-up and welcoming a new colleague. They can be flipped on screen, printed in A6 or used as text to copy.

An outlet publishing demo

A store can choose a model, add its size and condition, publish it and mark it as sold. A separate view updates when the list changes. Built and tested with sample data to show how an outlet could work.

This case describes built components and trial versions. A rollout across the whole chain has not been confirmed, and we report no measured operational effects or savings.

Shown in meetings

An example chain you can try now.

We show the scope of the bed retailer's build in a meeting. The retailer's internal training, sales method and material are not published here.

The fictional example chain Alvéns Möbler shows how a staff room can look in another brand, with sales training, knowledge checks, a sofa guide, the first week for new staff and the manager's view. The demo is in Swedish.

The product guide on a phone suggests a sofa based on the customer's needs
The product guide in the fictional example chain Alvéns Möbler (in Swedish)

Next step

See what fits your business in 30 minutes.

Joel shows how training, practice and customer support connect. Together with the decision-maker at your company, we discuss which material you want to start with. The next step can be a free trial build of your presentation. We reply within one working day with suggested times.

Request a demo